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Longwear formulation contains lycopene, olive oil, vitamin A & E and essential fatty acids to hydrate lips.
January 19, 2022
By: Melissa Meisel
Huda Beauty is expanding its cosmetics empire in 2022 with its bestselling Liquid Matte Lipstick. Now reformulated to be vegan friendly, the new Liquid Matte Lipstick is taking it one step further by extending the range to 16 hues, according to the company. And, with up to eight hours of longwear, the product upgrade now also boasts “the thinnest possible texture” infused with the brand’s unique L.O.V.E. Complex – which stands for lycopene, olive oil, vitamin A & E and essential fatty acids – helping lips stay soft and supple without sacrificing pigment, according to the company. “I created these lipsticks because I could never find a liquid lipstick that suited my needs. This formula is so light and feels like you’re wearing nothing at all but gives you a transfer-proof finish that lasts all day, in shades to die for, said Kattan, who is a leading beauty influencer, in a press statement. The expanded line is now available at Sephora.com and in-store and hudabeauty.com.
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